Jasmine caught Covid at the start of the pandemic (14th March 2020) and has been living with Long Covid ever since. She has been actively supporting others who have been affected and raising awareness of Long Covid through various platforms including The Telegraph, Stylist Magazine, BBC News and BBC Asian Network.
In addition to this her nationwide project ‘The Hidden Voices of Long Covid Project’ gained great recognition as she gathered and presented a digital gallery of 200+ fellow sufferers stories. This was provided to the National Institute for Health Research (NIHR), which was then sent to Long Covid clinics.
Before the pandemic started, Jasmine was a community growth expert for purpose-led organisations. From working in creative growth management and celebrity and influencer marketing at the UK's biggest charities and broadcaster: Cancer Research, Comic Relief, Stand Up To Cancer UK and Channel 4, to curating member-led spaces for entrepreneurs to grow their startups.
Through the despairing experience of having Long Covid, causing widespread damage, she lost her ability to walk and talk and wasn’t able to continue in her job . She sought purpose as a means of survival and became a prominent long covid advocate and blogger, patient expert, poet and entrepreneur, with plans to launch My Symptom Tracker in 2023.
Alongside this, she's a qualified Ayurvedic consultant and certified holistic life coach, passionate about helping people to find and connect with their purpose; especially those suffering from chronic illness and mental health challenges.
Jasmine said: “I'm very grateful to Covid Aid for amplifying the hidden suffering of Covid-19's wrath, putting lived experiences at the heart of the charity and providing practical support to help Long Covid sufferers and others affected by coronavirus, especially in a time where the media narrative is that 'Covid is mild'.
“My aim as a trustee is to support and guide Covid Aid with the unique perspective of experiencing severe Long Covid, since the start of the pandemic and continuing to be a guinea pig at the forefront of research.
“Using mine and others’ lived experiences of Long Covid, together with my background of growing communities and charities, I hope to add a voice to the trustee board to help develop the best possible support for Long Covid sufferers and others tragically affected by Covid-19.”
